RHS CHELSEA FLOWER SHOW, 2023
Closing the Green Gap
The smallest ever RHS Chelsea Flower Show garden comes to life
Closing the Green Gap tackles the growing divide and disparity in the Royal Borough of Kensington and Chelsea, intended to highlight the reality of nature access beyond the gates of RHS Chelsea Flower Show.
Positioned in the UK’s most affluent borough, North Kensington is one of the most impacted communities by the recent COVID-19 pandemic, the cost of living crisis, the Grenfell Tower fire tragedy, and many other socio-environmental injustices.
In what is a relatively small borough (143,900 residents), the wealth and outcomes gap continues to widen, while poverty and deprivation, and their impact, continue to deepen. This is most emphasised by the average life expectancy difference within the borough—nearly a 20 year difference, as reported most recently by K+C Foundation: Poverty and Prosperity in K+C: A Deepening Divide.
Grow to Know worked closely with Prior + Partners exploring urban analytics and spatial planning to provide the data and analysis to support our navigation of this complex socio-spatial issue.
W Communications played a pivotal role in amplifying the layers of messaging on Closing the Green Gap to evoke thought, conversation and change - with pieces in The Evening Standard, The Independent, Garden Illustrated amongst others.
PARTNERS
W Communications, Prior+Partners, Rule One Productions
AWARDS
PR Week Awards
PR Week Awards 2
Purpose Awards